Disaster Awareness Program is Ineffective

The publicity campaign, “Think Ahead” of the Ministry of the Interior, has had very little impact. The campaign aims at teaching Dutch citizens what they should do to prepare for a calamity. An evaluation showed that two-thirds of the Dutch know nothing or very little on how they should prepare and that this campaign has not contributed much to their awareness. The campaign has cost 5.5 million Euro.

www.parool.nl/nieuws/2008/FEB/18/bin1.html